FishPotter Editorial Policy
How FishPotter researches, reviews, updates, and corrects aquarium care content.
FishPotter publishes practical aquarium care content for readers who are making stocking, compatibility, setup, and maintenance decisions. This page explains how we create that content and what we do when a page needs to change.
What We Aim To Publish
- Species pages that answer whether a fish is suitable for a given tank and routine.
- Guides that help readers solve setup, water quality, and care problems step by step.
- Comparisons that make tradeoffs clear when two fish are often considered together.
How We Research a Page
- We define the real question the page needs to answer before we write.
- We review the current search results to understand the intent and page format already ranking.
- We work from species requirements, husbandry basics, and aquarium planning principles.
- We revise pages when the current answer is too broad, too thin, or too generic to be useful.
How We Review Content
- We check for unrealistic stocking advice, weak compatibility logic, and vague maintenance claims.
- We prefer clear tradeoffs over blanket statements like “easy” or “peaceful” without context.
- We update titles, intros, and structure when the page type does not match search intent.
- We remove or rewrite sections that feel padded, repetitive, or unsupported.
Updates and Freshness
We update pages when there is a factual correction, a structural improvement, a clearer way to answer the query, or a better internal link target for readers. We do not change dates just to make a page look fresh.
Corrections
To report an issue, email [email protected] with the page URL and the correction. If the change improves accuracy or clarity, we update the page and review related pages for the same issue.
What We Avoid
- Keyword stuffing, filler copy, and empty “ultimate guide” framing.
- Recommendation language that hides important tradeoffs.
- Artificial freshness signals that do not match a real update.
- Publishing overlapping pages unless each one serves a distinct search intent.